Privacy and
Data Protection Policy

1. General information

This Privacy Policy explains how KEU HOME collects, uses, and protects personal data of users located in the European Economic Area (EEA), in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR).

KEU HOME, operated by Diseño Formas y Líneas S.L., is committed to processing personal data lawfully, fairly, and transparently.

2. Data controller

Company name: Diseño Formas y Líneas S.L.
VAT ID: B42614230
Registered address: Calle Antonio Tàpies, 29, 3º1ª, Spain
Email: keu@keu.es
Phone number: +34 613 630 795

3. Personal Data We Collect

We may collect the following categories of personal data:

  • Full name
  • Email address
  • Phone number / WhatsApp
  • Information related to your inquiry or project
  • Technical data (IP address, browser type, operating system, device information)

4. How We Collect Your Data

We collect your personal data through:

  • Contact forms on our website
  • Requests for information, consultations, or catalogs
  • Direct communication channels (e.g., WhatsApp)
  • Cookies and tracking technologies
  • Analytics tools (e.g., Google Analytics)

5. Purpose of Data Processing

Your personal data is processed for the following purposes:

  • To respond to your inquiries or requests
  • To provide personalized information about KEU products and services
  • To manage and maintain communication with you
  • To send commercial communications (where applicable)
  • To analyze website usage and improve user experience

6. Legal Basis for Processing

We process your data based on:

  • Consent: when you submit a form, accept cookies, or interact with our website
  • Legitimate interest: to improve our services, ensure website security, and optimize user experience

7. Data Retention

Your personal data will be stored:

  • For as long as an active relationship is maintained with you
  • Until you request deletion of your data
  • Or as required to comply with legal obligations

8. Data Sharing and Transfers

Your data may be shared with:

  • Technology and service providers (hosting, CRM systems, analytics platforms)
  • Marketing and communication tools

These providers operate under strict data processing agreements.

Some providers (e.g., Google, Meta) may process data outside the European Economic Area. In such cases, appropriate safeguards are applied, such as Standard Contractual Clauses approved by the European Commission.

9. Your Rights

Under the GDPR, you have the right to:

  • Access your personal data
  • Request rectification of inaccurate data
  • Request deletion of your data
  • Restrict processing
  • Object to processing
  • Request data portability
  • Withdraw your consent at any time

To exercise your rights, you may contact us at:

keu@keu.es

You also have the right to lodge a complaint with a supervisory authority. In Spain, this is the Spanish Data Protection Agency (AEPD):

https://www.aepd.es

Depending on your country of residence, you may contact your local data protection authority.

10. Data Security

We implement appropriate technical and organizational measures to ensure the security of your personal data.

This website uses SSL/TLS encryption to protect data transmission. You can identify a secure connection by the “https://” prefix and the lock icon in your browser.

11. Cookie Policy

This website uses first-party and third-party cookies to:

  • Ensure proper functioning of the site
  • Remember your preferences
  • Analyze traffic (Google Analytics)
  • Deliver personalized marketing (e.g., Meta/Facebook Pixel)

You can accept, reject, or configure your cookie preferences through the cookie banner. You may also manage cookies through your browser settings.

12. External Tools and Services

We may use the following third-party tools:

  • Google Analytics (Google LLC, USA): website usage analytics (with IP anonymization)
  • Meta / Facebook Pixel: marketing and remarketing
  • WhatsApp Business: direct communication
  • YouTube (Google LLC): embedded video content
  • CRM systems (e.g., HubSpot or similar): lead and communication management

13. Third-Party Links

Our website may contain links to third-party websites. KEU HOME is not responsible for their content or privacy practices. We recommend reviewing their respective privacy policies.

14. Updates to this Policy

KEU HOME reserves the right to update this Privacy Policy at any time to reflect changes in legal requirements or business practices.

We encourage users to review this page periodically.

15. Contact

If you have any questions regarding this Privacy Policy or how your personal data is processed, you may contact us at:

keu@keu.es

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